At the end of the session delegates will have access to strategies that can increase their sales success by influencing customers and clients through the use of similarities.


This guide is designed for a manager or a facilitator to deliver a short workshop featuring videos from the Video Arts Influencing Essentials Series.


Each video comes with a series of activities around the following structure:

LOOK – watch the video and reflect on the content and message.

THINK – activities and questions linking the video to their own experience and workplace REMEMBER – a summary of the key learning points Each section relating to the video will last around 15 minutes.

PRACTISE – At the end of the series of videos there is a practical exercise which will bring the learnings together. Delegates should be encouraged to record any personal development actions on their Personal Action Plan sheet.



 Use the same language

 Influence others through others

 Highlight similarities first


Trainer Tools

  • Using Similarity Workshop Guide


  • Using Similarity Infographic

Using Similarity