Use loss not gain to persuade others (Influencing & Negotiation)
Wait… are you just using me to prove a point?
People are generally more likely to take actions to avoid losses than they are to accrue gains.
Most people find it far more painful to lose $50 than they find it pleasurable to find $50.
Always communicate the benefits that your audience will potentially lose if they say no to your proposal - as much as what they stand to gain.
- Less is More Workshop Guide
- Less Is More Infographic
- Making Your Case Infographic