Use loss not gain to persuade others (Influencing & Negotiation)

Wait… are you just using me to prove a point?

 

People are generally more likely to take actions to avoid losses than they are to accrue gains.
Most people find it far more painful to lose $50 than they find it pleasurable to find $50.
Always communicate the benefits that your audience will potentially lose if they say no to your proposal - as much as what they stand to gain.

 

 Trainer Tools

  • Less is More Workshop Guide

 Documents

  • Less Is More Infographic
  • Making Your Case Infographic

Use loss not gain to persuade others (Influencing & Negotiation)

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