Showing them the benefits (Customer Service)

But is it comfy?

 

Features like ‘it’s got auto-tension’ are factual statements but they won’t entice customers to buy. A benefit (like ‘it’s incredibly comfortable’) answers the question ‘What's in it for me?’ People buy benefits – so explain them to them.

• Features are factual statements 
• Benefits are value statements

 

Trainer Tools

  • Advising the Customer Workshop Guide
  • Personal Action Plan

 Documents

  • CSE-ESS Advising The Customer Infographic
  • Customer Service Essentials Summary Infographic

Showing them the benefits (Customer Service) But is it comfy?

$95.00Price
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