Reduce choice. Increase influence. (Influencing & Negotiation)

Espresso ? Macchiato? Ristretto? Café Latte?

 

People can find the decision-making process too difficult and will often disengage if they are offered too many choices. 
Although it appears counterintuitive, you can actually increase your influence by reducing rather than increasing the options you provide. 
When presenting to people who aren’t experts limit the choices you offer to three or four.

 

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Reduce choice. Increase influence. (Influencing & Negotiation) Espresso ? Macchi

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