Alex, an experienced sales professional gets sucked into his online sales training app. As his virtual guide Buddy, takes him through a series of selling simulations, Alex realises that perhaps his technique isn’t as sharp as he thought.

This session shows how to build a sale on the foundations laid down in the ‘Needs and objectives’ session by explaining the benefits of your product or service, meeting objections and asking for the order.

This guide is designed for a manager or a facilitator to deliver a short workshop featuring videos from the Video Arts Selling Essentials Series.


Each video comes with a series of activities around the following structure:

LOOK - watch the video and reflect on the content and message.

THINK - activities and questions linking the video to their own experience and workplace.
REMEMBER - a summary of the key learning points. Each section relating to the video will last around 15 minutes.

ACTION PLAN - At the end of the series of videos and activities delegates should be encouraged to share the most important actions they will take and record actions on their Personal Action Plan sheet.



 Explain the benefits

 Meet objections

 Closing the sale


 Trainer Tools

  • Control And Close Workshop Guide

Control & Close