Always ask…“compared to what?” (Influencing & Negotiation)
You can control time… and you use it to sell bathroom cleaner??
"People rely on comparisons to determine how attractive an option is.
What people experience first has an important influence over their evaluation of the next thing they see.
Be sure to tell people about the alternatives that are not quite right for them, before making your recommendation."
- Making Your Case Workshop Guide
- Making Your Case Infographic